EST. 1985


A comprehensive public relations firm focused on our clients’ success

About Us

We use our communication and consulting expertise to bridge the gap between our clients and their audiences by identifying and activating strategies that enable client success.

Capabilities

Industry Experience

Values

Work

The Gooden Group is a comprehensive firm with recognized strengths in the areas of strategic business consultation and public relations services, corporate communication, perception and reputation management, issue mitigation, media management, crisis communication, government relations, community relations, influencer engagement, media and social media training, digital media, social media measurement, event planning, creative content production and video/audio production.

The Gooden Group works with an array of clients spanning a wide breadth of industries. Industries include but are not limited to energy, banking, insurance, technology, healthcare, sports and entertainment, education, legal, manufacturing, hotel, restaurant, real estate, retail, municipal services and transportation.

We are in business for the good of our clients and each other. We put the needs of our clients first and work ethically to identify and activate solutions to enable client success.

We believe that authentic, quality communication between our clients and their audiences drives brand reputation and has a positive effect on the bottom line.

We understand one of the keys to our success is not only to master our discipline, but also to earn the trust and gain the confidence of our clients.

We direct our clients and each other to make decisions with integrity and provide constructive support every step of the way.

We succeed together as a cohesive and synergistic team made up of servant leaders.

We help each other develop and perform to the best of our abilities.

We are committed to supporting our families and the communities in which we live and work.

We embrace creativity, value forward-thinking, honor loyalty and view hard work as standard practice.

We are focused on our clients’ success.

We are Team Gooden.

The Team

Brent Gooden

Founding Principal

bgooden@goodengroup.com

Brent Gooden co-founded the Gooden Group in 1985. Brent has decades of experience in public relations management, business consulting, marketing communications, media relations, public affairs, issue advocacy and crisis management serving a diverse group of clients and professional organizations. Brent enjoys close relationships with Gooden Group clients, preferring active involvement in supporting their business objectives and strategies.

Before founding the Gooden Group, Brent worked with an internal team managing media, public and community relations and coordinating and producing high-profile events for two Fortune 500 companies, Rockwell International and Gulfstream Aerospace Corporation.

Brent is a native of Oklahoma City, a graduate of Northwest Classen High School and holds a bachelor’s degree in public relations from Oklahoma State University.

Katy Gustafson, APR

Principal

katy@goodengroup.com

Katy is an accredited public relations and strategic communications professional based in Oklahoma City. Katy serves a wide array of clients including a Fortune 50 tech company and local nonprofit organizations.

Katy’s background includes planning and coordinating large scale events, developing and implementing national public relations campaigns and consulting clients on everything from digital media to crisis communications.

Katy joined the Gooden Group in 2009 after graduating from Oklahoma Christian University with a degree in public relations/ advertising and international studies.

Tristan Shutt, APR

Principal

tristan@goodengroup.com

Tristan Shutt is an accredited strategic communications professional based in Oklahoma City. Tristan joined the Gooden Group in 2005.

With experience working with clients from a wide array of industries, including a global tech company and an international NBA player, his passion has always been his clients’ success. The Journal Record named Tristan an Achiever Under 40 in 2015. Before joining the Gooden Group, Tristan toured the U.S. and wrote for a Grammy Award-nominated musician.

Tristan graduated from Oklahoma Baptist University with degrees in public relations and creative writing.

Valerie Gooden, CPA, CGMA

Secretary/Treasurer and Founding Principal

vgooden@goodengroup.com

Valerie Gooden is a certified public accountant with experience in financial, management and tax accounting and auditing. She is based in Oklahoma City/ Edmond. Valerie co-founded the Gooden Group in 1985 and currently serves as Secretary/Treasurer and Founding Principal. Valerie is a member of the American Institute of Certified Public Accountants and the Oklahoma Society of Certified Public Accountants and is a chartered global management accountant.

Valerie is focused on the Gooden Group’s operations and financial management, long-term business development and strategic planning, ensuring that the Gooden Group is best positioned to continue serving clients well for decades to come. Before founding the Gooden Group and for several years after, Valerie worked in the auditing division of Deloitte Haskins + Sells — now Deloitte. She also served Oklahoma Christian University as an adjunct professor in accounting for several years.

Valerie graduated from Southwestern Oklahoma State University with a bachelor’s degree in accounting and participated in graduate studies at Oklahoma State University in accounting and business administration.

Jane Braden

Managing Director

jane@goodengroup.com

Jane Braden serves as a managing director and has directed public relations and creative efforts for clients across a broad number of industries throughout her nearly two decades with the Gooden Group. In addition, she leads Gooden Group media and crisis training seminars, coaching executive teams at a number of top tier companies across the country.

Jane is an Emmy award-winning, 20-year veteran television news reporter and producer. She brings an intimate knowledge to the Gooden Group of broadcast and print media, creative writing skills, video and radio production and event production.

Jane is based in Oklahoma City and is a graduate of Oklahoma State University with a degree in radio, TV, film, news and public affairs.

Katy Fabrie, M.A.

SENIOR ACCOUNT DIRECTOR

kfabrie@goodengroup.com

Katy is a strategic communications professional based in Oklahoma City. As a senior account director at the Gooden Group, Katy offers project and content management, strategic planning and media relations assistance to an array of clients.

In 2019 Katy was accepted into Leadership Oklahoma City’s Loyal Class XV. She was also named one of Oklahoma City’s NextGen Under 30—an award that recognizes the next generation of innovative individuals. In 2018, Katy completed the OKConnect program, a way for young leaders to connect with outreach opportunities and has been a board member for the Friends of the Metropolitan Library System since 2015.

Katy joined the Gooden Group in 2017. Her background includes writing for local and national clients and thought leaders, developing integrated marketing campaigns and teaching college writing courses. A graduate of Oklahoma Christian University, Katy has a bachelor’s degree in writing with a minor in communications. She also has a master’s degree in 20th and 21st century literature from the University of Central Oklahoma.

Kathleen Foster

Operations Managing Director

kathleen@goodengroup.com

Kathleen Foster joined the Gooden Group in 2000 and serves as office manager and senior executive assistant to Mr. Gooden. She oversees the workflow of the office including scheduling, time and billing, accounts payable and distribution of press releases and media advisories.

After spending more than 18 years as a legal secretary/ assistant, Kathleen brings to the Gooden Group a diverse set of administrative, information technology, human resources and accounting experience.

Kathleen is a native of Oklahoma City, a graduate of Northwest Classen High School and attended the University of Central Oklahoma.

Elizabeth Killough

Account Associate

ekillough@goodengroup.com

Elizabeth is a PR and strategic communications professional based in Oklahoma City. She serves as an Account Associate, supporting the team through media relations, communications, assisting accounts and developing strategic plans to put the needs of clients first.

Before joining Gooden Group, Elizabeth served as the firm director for Eagle PR, Oklahoma Christian University’s student-run PR firm, for three semesters, with prior experience as an event planner and digital media director. Her leadership was key to helping the agency place among the top 20 universities in the nation for campaigns three years in a row. She is also an active member of the Public Relations Student Society of America.

Elizabeth began working at the Gooden Group in 2020 and graduated summa cum laude from Oklahoma Christian University with a public relations and mass communication degree.

Mary Ellen Kilpatrick

Senior Strategy Director

maryellen@goodengroup.com

Mary Ellen Kilpatrick is a strategic communications professional based in Oklahoma City. In her role as Senior Strategy Director, Mary Ellen leads special projects and counsels clients spanning a wide breadth of industries. She is experienced in identifying and executing communications strategies in support of clients’ business goals.

In 2019, Mary Ellen was accepted into Class V of United Way of Central Oklahoma’s Board Serve Program, which trains and matches participants with local nonprofits. In 2014, she was named one of Oklahoma City’s 30 Under 30 — an award that recognizes the city’s next generation of innovative individuals.

Mary Ellen joined the Gooden Group in 2014 after graduating from The University of Texas at Austin with a degree in multimedia journalism. She enjoys volunteering as a volleyball coach for the Police Athletic League and is a Big Sister through Big Brothers Big Sisters Oklahoma.

Demery Pennington

Account Associate

Demery Pennington is a strategic communications professional based in Oklahoma City. As an Account Associate, Demery supports the team with account assistance, media relations, communications, PR development and event management to achieve a high level of client satisfaction. Demery serves a wide range of local and national clients.

Before joining Gooden Group, Demery served as President of the University of Oklahoma’s Public Relations Student Society of America. She has contributed work for clients like the Oklahoma Geological Survey and the globally recognized Movember Foundation.

Demery joined Gooden Group in 2019 after graduating from The University of Oklahoma with a degree in public relations and a minor in psychology.

Jacqueline Sit, APR

Senior Account Director

jsit@goodengroup.com

Jacqueline is an accredited public relations and strategic communications professional. Based in Oklahoma City, Jacqueline joined the Gooden Group in 2020 and serves as a senior account director.

In a fast-moving social and economic environment, Jacqueline’s top priority is ensuring Gooden Group clients are aware of the latest trends, insights and news involving their business and industry. She offers content development, strategic planning, and media relations support for a diverse group of clients.

Her background includes fifteen years of experience in public relations, marketing, crisis management, and broadcast media. Before joining the Gooden Group, Jacqueline led the cybersecurity communications and training program at Sonic Drive-In Corporate. She previously worked as a seasoned leader at a public relations agency and as an award-winning television news reporter in stations across the country, including News 9 in Oklahoma City.

Jacqueline actively volunteers for Neighborhood Services Organization and serves on the board of directors as the marketing committee chair.

She is an alumnus of Leadership Oklahoma City’s LOYAL Class V, SALLT Young Leaders and a graduate of the United Way of Central Oklahoma’s Board Serve Program. In 2014, OKCBiz named Jacqueline one of Oklahoma City’s Forty Under 40 honorees. In 2010, she was recognized as Asia Society of Oklahoma’s Outstanding Asian American for her contributions in the community.

Jacqueline graduated Cum Laude with a bachelor’s degree in communications from California State Fullerton.

Valerie Williams, CPA, MBA

Chief Financial Officer

vwilliams@goodengroup.com

Valerie Williams has over 35 years of broad accounting and financial leadership experience. Valerie has been with the Gooden Group since 2013 where her focus is on accounting, finance, general office support and best practices.

Valerie’s experience includes work in public accounting and industry with emphasis in accounting, finance and operations in logistics for two Fortune 500 companies. She is a Certified Public Accountant and a Certified Internal Auditor.

Valerie has a bachelor’s degree in accounting from Oklahoma State University and an MBA in finance from Georgia State University.

Consulting Partners

Aubrey Santo, M.S.

Consulting Partner

agooden@goodengroup.com

Aubrey Santo is a strategic communications and reputation management professional based in San Francisco. Aubrey joined the Gooden Group in 2014 with a dual role as senior operations and account director and now serves as a consultant for the company.

Aubrey’s background includes developing and implementing global communication plans, reputation management strategies and corporate social responsibility initiatives for her clients. Prior to joining the Gooden Group, she worked at Edelman’s New York office in the Corporate and Public Affairs practice.

Aubrey holds a master’s degree in public relations and corporate communications from New York University and graduated with honors from Oklahoma State University where she received her bachelor’s degree in finance.

Ben Ehrlich

Consulting Partner

ben@goodengroup.com

Ben Ehrlich is a creative professional dedicated to producing current and engaging content. In 2012 he joined the Gooden Group where he now serves as senior creative director. Though primarily a video producer, he is also a graphic designer, tech whisperer and musician.

Ben has received an Emmy and multiple Addy awards for his work.

He is a graduate of Oklahoma State University with a bachelor’s degree in marketing as well as additional studies in international business and music.

Jennifer Eve

Consulting Partner

jemedia@cox.net

Jennifer is an Emmy award-winning anchor/reporter who has worked in television news for 20 years, bringing to the table an intimate knowledge of the broadcast industry. She is the president of Jennifer Eve Media, Inc. where she assists clients with media training, public relations, marketing and advertising. Shortly after 2001, Jennifer joined the Gooden Group as a consulting partner, assisting clients with high-impact videos, public relations consulting and public events.

Jennifer has produced and hosted two long-running television shows in the Oklahoma City market and has served for a number of years as the director of marketing and public relations for an internationally-based energy industry consulting group.

Jennifer graduated from the University of Oklahoma with degrees in business and communications and also participated in graduate studies in journalism.

John Reid

Consulting Partner

jreid@reidgroup.us

John Reid has been a consulting partner with the Gooden Group since 2008. He has more than 25 years of experience managing and directing economic development and marketing for the state of Oklahoma. He served as deputy director and director of business location for the Oklahoma Department of Commerce. While there, he led a team who successfully assisted corporate clients in making more than $5 billion of investment in the state.

John also has a strong record of involvement in public-private sector partnerships and currently assists the Oklahoma Business Roundtable, the state’s primary economic development support organization. Reid has a strong background in media relations, public relations and public affairs, having served as press secretary to Oklahoma Governor George Nigh from 1979 to 1986.

John graduated from Oklahoma State University with a bachelor’s degree in public relations.

Meg Martin, M.S.

Consulting Partner

mmartin@goodengroup.com

Meg Martin is an experienced marketing and public relations professional based in the Dallas-Fort Worth metroplex. Meg joined the Gooden Group in 2007 as a consulting partner. She works closely with clients in industries ranging from education, energy and consumer products to create, manage and execute strategic communications plans that help them achieve their business goals.

Before joining the Gooden Group, Meg managed product and industry marketing communications at a leading maker of scientific and engineering hardware and software based in Austin.

Meg graduated from Georgetown University with a bachelor’s degree in international relations and holds a master’s degree in journalism and mass communications from the University of North Carolina at Chapel Hill.

Careers

The Gooden Group offers full-time and consultant employment opportunities for experienced professionals. Interested individuals should send their resume and cover letter to Careers@goodengroup.com.

Gooden Group’s internship program hires high-caliber undergraduate and graduate students. Our internship program is customized to the individual and can begin at any point during the year. Send internship program inquiries and resumes for consideration to internships@goodengroup.com.

Connect

New business inquiries and requests: newbusiness@goodengroup.com

Gooden Group Headquarters

2611 Kelley Pointe Parkway
Edmond, OK 73013

405.715.3232

Our Network includes
  • Oklahoma City

  • Seattle